A logo can make or break the appeal of a clothing item. Not having the right logo on your brand’s apparel might even cost you customers and harm your brand’s image.
There are multiple ways to add a logo to apparel, but the most popular ones are embroidery and printing.
Both have their strengths, but when it comes to professionalism, the choice depends on your goals, budget, and brand style.
In this guide, we’ll explore the world of printed or embroidered logos and determine which one is the right choice for your brand. But first, let’s get the basics…
What Is Embroidered Logo Apparel?
Embroidery uses stitched threads to create a logo directly on the fabric. It gives a textured, long-lasting design that won’t fade easily. This method works well for thicker fabrics, such as polo shirts, jackets, and caps.
Pros Of Embroidered Logo Apparel
- Highly durable and resistant to wear and tear
- Premium and professional look
- Looks vibrant for years
- Works well on almost any fabric
- More Resistant to UV rays and heat
Cons Of Embroidered Logo Apparel
- Not ideal for big logos or designs
- It is often more expensive and complex than printing
- Limited to simpler designs due to stitching constraints
What Is Printed Logo Apparel?
Printed logos are created using special ink or heat-transfer methods applied to the fabric’s surface. Printing allows for detailed designs and a wide range of colours on items like T-shirts, hoodies, and sportswear.
Pros Of Printed Logo Apparel
- We can easily customise more with vibrant colours
- Cost-effective than an embroidered logo
- Best for larger designs or logos
- Ideal for lightweight fabrics
- Quick production turnaround
Cons Of Printed Logo Apparel
- Less durable, may crack or fade over time
- Ink may not suit thicker fabrics
- It can look less formal compared to embroidery
Which Should I Choose?-Embroidery or Printing for My Business Logo on Clothing?
If you want a premium brand appearance, especially for uniforms, conference attire, or client meetings, embroidery is often the better choice.
It adds depth and texture, and the stitched finish conveys a sense of quality and attention to detail.
However, printing can look professional too, especially if the design is clean, minimal, and printed on high-quality garments.
For creative industries or events, printed logos allow more freedom in design. You can choose what’s best for you as per
Get Custom Promotional Apparel With Promo Solutions Australia
Getting the right logo, images, and other artwork in your apparel is crucial for its effectiveness. We at Promo Solutions Australia offer lucrative designs and appealing colours for maximum effectiveness.
Our logo designs are customised as per your brand requirements and ensure awareness and a positive perception of your brand among people.
Whether you’re launching a product, planning a corporate event, or rewarding customers, our branded promotional products are a great way to increase engagement and brand recognition.
Reach out to us today and make your brand memorable and people’s first choice with our customised promotional products!
Frequently Asked Questions
Which lasts longer: embroidery or a printed logo?
Embroidered printing is more durable and usually lasts longer than the printed logo, as the threads in the fabric are highly resistant to fading, wear and tear.
What type of logo is best for polo shirts and jackets?
An embroidered logo is the best choice for polo shirts and jackets. However, a printed logo also looks appealing and costs significantly less.
Is embroidered clothing more expensive than printed clothing?
Yes, embroidered clothing usually costs more than printed clothing. However, embroidered clothing is highly durable, lasting and appealing, making it cost-effective in the long run. It also creates a better perception of your brand among people as it looks more premium and high-quality.

