The rise in the use of promotional products for branding needs has transformed the marketing industry, with companies looking for world-class items for their people to deliver the most value at the least possible cost.
One question brands always ask is whether to bulk order their customised product or opt for small batch customisation.
Each has its benefits and limitations and depends on several other factors such as demographics, your needs, storage capacity, cost, etc.
In this blog, we’ll explore the benefits and limitations of each model and provide you with deep insights that will help you make the right decision.
Additionally, we’ll also introduce you to Promo Solutions, a reliable partner for your brand and a supplier of prime promotional products in Sydney.
Advantages Of Bulk Ordering Your Promotional Product
Cost-effective: Ordering products such as promotional bags in larger quantities helps reduce the price per item. This means you can stay within your budget while offering high-quality products that reflect your brand.
High Traffic Ready: Trade shows often attract big crowds. Running out of items early can leave a bad impression. Bulk orders make sure you have enough for everyone who visits your stall.
Consistent Brand Voice: Another benefit of bulk ordering is the consistency that only comes when producing all items at the same time. This eliminates the risk of variations in the products while giving away at different places. It ensures your brand colour and identity remain the same at all times.
Disadvantages Of Bulk Ordering
Space Issue: One thing many businesses overlook is storage space. Bulk orders will require space to store large quantities of items. This may not be an issue for some, but for smaller businesses or campaigns with limited storage, it could become a problem.
Over-stocking: Sometimes, brands might not need that much of the product. If you have not ordered in bulk, then it might save your company from financial strain.
Advantages Of Small Batch Customisation
More Freedom: Small patch customisation gives you the freedom to try different items, styles and ways to promote your brand. This gives you room for real-world testing and understanding how people are responding to your products.
Reduced Wastage: Small batch customisation makes sure that the products are only made as per your needs. This reduces the risk of overstocking and wasting money on extra products.
No Storage Needs: Smaller batches are easier to handle and don’t need much storage. You only order what you need and when you need it.
Disadvantages of Small Batch Customisation
High Per Unit Cost: Small batch orders usually come with a higher unit price, making them unsuitable in the long run.
Which One Should You Choose? Bulk Ordering Or Small Batch Customisation
Our experts at Promo Solutions recommend going for bulk ordering if you’re running a long-term campaign or trade shows. It is more likely to save you money, reduce the cost per item and ensure you always have products ready to go.
However, if you’re launching a short campaign or want more variety, small batch customisation is a better route. It may cost a bit more per unit, but it gives you the freedom to adjust and experiment with what works and what doesn’t.
Get World-Class Promotional Products In One Place With Promo Solutions
Both ordering in bulk and small patches have their benefits and downsides. You can choose what aligns with your goals and needs. But one thing one can not overlook is the quality of the product and your brand’s logo on the product.
We at Promo Solutions are here to help you with top-notch customised products for your brand. Our experts ensure that you’re getting high-quality products that help your brand’s exposure and build a cult-like following for your brand.
Our range of promotional products in Newcastle will help promote your brand message in an effective, stylish and functional way.
So, don’t wait for the perfect moment. Contact us today and let’s build a strong brand market presence together!