Promotional products are a proven way to create a strong emotional bond with potential customers. They have been used by Fortune 500 brands to create a cult-like following.
But have you ever questioned what makes promotional items so effective?
Studies have revealed that promotional products are able to impact deep-rooted human behaviours and foster positive connections subtly.
In this blog, we’ll learn about the secret behind promotional products and what makes them so effective. So, you can apply these principles to your brand promotional marketing and get your desired results.
The Reciprocity Principle
This psychological principle works on our natural urge to return the favour. A carefully selected promotional item by experts, such as Promo Solutions, triggers this response in the mind of potential customers.
This creates an urge in them to support the brand. However, one mistake that must be avoided is giving cheap products.
Low-quality products create a negative brand image in the minds of the people.
Positive Brand Association
Giving away branded promotional products creates a positive association with the brand. This phenomenon is also known as Pavlovian conditioning.
When you share high-quality products, it makes people feel good about the product and eventually about the brand.
To make this phenomenon more effective, it’s best to do the market research thoroughly and offer products that are highly useful in the daily life of the potential customers.
The Exposure Effect
Another important phenomenon that makes people love promotional products is the mere exposure effect. According to this phenomenon, the more we see something, the more we start to like it eventually.
When you distribute the promotional item with your brand’s logo. When people use your product and others see your logo, this makes them like the brand even more and creates a sense of familiarity and trust.
The beauty here is that this happens subtly without doing hard selling and wasting lots of money.
Practical Value Matters
One universal rule of business that no one can surpass is providing value. If you provide value, clients will come towards you.
By giving useful items, you’re adding value to your potential customers’ lives. People appreciate useful items.
A pen, notebook, or water bottle is likely to get daily use. With each use, the brand is noticed, and a connection is reinforced.
When freebies solve an everyday problem, they become more valuable to the recipient.
The Social Proof Principle
Human beings are social creatures. No matter what anyone says, a big part of our primitive brain works on the approval of other people.
The rationale behind this is our need for other people for survival in the early ages.
Even though society has developed, we don’t necessarily need people for our survival. But our brain works the same.
When people see other people using products of your brand, it acts as a validation and pre-approval for the brand.
However, it is important for you to share daily-use value products such as water bottles, tech gadgets, and custom apparel to keep your brand in front of the people.
Promo Solutions Australia—Your Way To Branded Promotional Items
Now, you understand the effectiveness of promotional items. It’s time to get the right product for your brand. Having the right product provider is as important as selecting the right promotional item.
Our experts at Promo Solutions Australia understand the psychology behind promotional items and suggest only proven products that will be effective for your brand.
All our products are of high quality and built on psychological principles to make your branding highly effective and result-oriented.
Reach out to us today and get the right promotional item for your brand that is practical and result-driven!