Promotional giveaways are one of the best ways to build your brand’s presence and establish authority. They are popular at events, trade shows, and product launches.
According to a recent study, 89% of the people who receive promotional gifts remember the name of the brand. This makes promotion giveaways a non-negotiable way to market your business.
However, when choosing the right item, businesses often get confused between the two most popular promotions: T-shirts and custom caps.
If you’re planning to order promotional products, this guide is here to help you make the right decision between the two.
So, you can not only create a strong market presence for your brand but also create a cult-like following for your brand.
What Are Promotional Printed T-shirts?
Promotional printed t-shirts are one of the most versatile and popular apparel. Adding a company’s logo or slogan can be one of the best promotional items to promote a brand or event. Additionally, it is also a highly affordable marketing tool that gives you more return on investment compared to other products. These are best for startups, the tech industry, education and other popular sectors.
What Are Promotional Custom Caps?
Promotional caps are a fashion accessory, popular among people of all classes, ages and genders. It protects the eyes, head and hair from sun, wind, sand or any other unfavourable condition. When customised with pretty logos of your brand, it can be an excellent promotional product for your marketing needs. Furthermore, it is also a good addition to your event or company’s uniform.
Which IS Better For A Promotional Giveaway? Printed T-shirts vs.Custom Caps
| Printed T-Shirts | Custom Caps | |
| 1. | Large print area for bold designs and branding | Logo placed at eye level for subtle but clear branding |
| 2. | Requires size selection; may not fit all | One-size-fits-most with adjustable straps |
| 3. | Higher production and shipping costs | Affordable and lightweight for bulk giveaways |
| 4. | Popular and Loved | Universal appeal across ages |
| 5. | Inconvenient to handle and ship | Compact and easier to ship |
Brand Visibility
Printed T-shirts offer a larger area for logos or slogans. They offer more visibility, as whenever someone wears the T-shirt, it acts as a walking billboard for your brand.
On the other hand, Custom caps offer limited space, but your logo sits right on the front. This means your brand is visible at eye level. People often wear caps outdoors and to casual outings, increasing their reach.
Cost
Cost is another crucial factor for determining a suitable promotional product in Chatswood for your brand. T-shirts usually cost more than caps. They come in different styles and sizes.
Plus, shipping costs are also higher because of bulk weight. Custom caps are usually cheaper to produce in bulk. They are also lighter, which means lower shipping costs.
Vearsatility
T-shirts are best for summer seasons and indoor events. However, they may not be worn often in colder weather. Plus, size selection can also be a little issue.
On the other hand, customised caps are suitable year-round. They protect from the sun and are also a fashion accessory. Most caps are adjustable, making sizing simple.
Get Customised T-Shirts And Caps For Your Brand At Promo Solutions
Now, you know all the necessary details about two popular promotional products in Sydney, so you can choose what best suits your needs and aligns with your brand messaging.
Choose printed T-shirts if you want bold designs and high-impact branding. Alternatively, select custom caps if you need a practical and cost-effective option that people will wear often.
We at Promo Solution offer branded T-shirts, promotional bottles and caps for your business needs. Our team of experts ensure that you’re getting the right products that align with your brand messaging.
Our complete promotional product range is supplied with custom logo branding, making the job of marketing your company brands simple and cost-effective.
Let’s elevate your brand’s market presence together. Contact our team today!